ADELA'S

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READY TO QUIT

credits:

CD - Nicky Lorenzo,
Juan Pablo Dominguez
Art Director - Ebba Morse, Me
Copywriter - Skylar Braswell
Production - Salamagica
Lettering - Parker Lee

 

champix /ogilvy /

For most patients, quitting smoking successfully can feel like an uphill battle. Many patients try and try, and yet still fail. 

With this campaign, we wanted doctors to see

the essential role they play in the patient's quitting journey by overcoming this challenge and how CHAMPIX is there to be part of it.

Ready to quit
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