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WHAT
The task: Introduce a quirky French car brand to the Middle East.
The team: Hold my baguette.
Building the tone of voice and visual identity for Citroën Middle East involved thinking out of the box, and sometimes, smashing the box itself. Over two years, we created visuals, campaigns, and memes - lots of memes - for the brand.
WHO
ACD: Andre Marchesi
Social Manager: Beverney Shane
Art Director: Me
Copywriter: Isha Sharma
3D Designers: Midas Art Studio, Paulo de Almeida
Illustrator: Khalid AlSaidni
Influencer Hamoody Bamby puts the stability and comfort of the C5 Aircross through some unconventional tests
Expressing comfort and smoothness year-round
The brand's fun-forward approach and quirky tone
were best captured through memes
Citroën’s favourite day of the year where we featured innovations...
...that are too-cute-to-be-true
Having fun with topicals
Applying French aesthetics in the Middle East
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