happy halloween

/ burger king / oneshow bronze pencil

 ART DIRECTION: ADELA FATALIYEVA, MAITANE SIMON ALONSO

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COPYWRITING: ISHA SHARMA 

Happy Halloween stems from two insights - one for its relevance to the pressing (and scary) state of affairs of our world, and two, Burger King's initiative to break norms with their campaigns that have a humoristic shock value.