ready to quit

/ champix / ogilvy

AGENCY: OGILVY

CREATIVE AND ART DIRECTION: NICKY LORENZO,

JUAN PABLO DOMINGUEZ

ART DIRECTION: EBBA MORSE

JUNIOR ART AND COPY: ADELA FATALIYEVA,

SKYLAR BRASWELL

PRODUCTION: SALAMAGICA

LETTERING: PARKER LEE

For most patients, quitting smoking successfully can feel like an uphill battle. Many patients try and try, and yet still fail. 

This is why health care professionals need to recognize the role they can play by helping their patients overcome this challenge. With this campaign, we wanted doctors to see the essential role they play in the patient's quitting journey and how CHAMPIX is there to be part of it.

Wave_b-a.jpg
InSitu_Wave-copy.jpg
Champix-process2.gif
Champix_Wave.jpg
Champix_Mountain.jpg
Champix_Bridge.jpg