ready to quit
/ champix / ogilvy
CREATIVE AND ART DIRECTION: NICKY LORENZO,
JUAN PABLO DOMINGUEZ
ART DIRECTION: EBBA MORSE
JUNIOR ART AND COPY: ADELA FATALIYEVA,
LETTERING: PARKER LEE
For most patients, quitting smoking successfully can feel like an uphill battle. Many patients try and try, and yet still fail.
This is why health care professionals need to recognize the role they can play by helping their patients overcome this challenge. With this campaign, we wanted doctors to see the essential role they play in the patient's quitting journey and how CHAMPIX is there to be part of it.