ride the book
ART DIRECTION: ADELA FATALIYEVA, RIA KULKARNI
COPYWRITING: ISHA SHARMA, VAISHNAVI RAI
Instead of idly sitting through your travel, you will get an immersive experience of a novel, where you have to look for the clues to the novel on billboards and posters. The announcements on the trains and changing stations and lines allow you to switch between points of view of multiple characters.