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WHAT
Sugarcoating sometimes has a negative connotation, however not when it involves some chocolate. To make the internet a ‘sweeter’ place, we literally covered hate messaging, cyberbullying, and body shaming with chocolate and sent it to the victims of online abuse to raise awareness of the often devastating outcomes.
WHO
ECD: Paul Banham
CD: Prerna Mehra
Chocolate Designer: Me
Designer: Madruth Zaman
Photographer: Rahul Menon
Editor: Zahid Gill
AND
Featured in Designboom, Ads of the World,
Campaign, Little Black Book, Coomunicate,
Arab News


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