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WHAT
For the launch of Dubai Bling, the UAE's first reality show on Netflix, we introduced the characters with a bit of sass and a lot of bling.
Season 2 is where we let the spicy drama be the talk of the town. And by town, we mean, 51 countries.

WHO
CCO: Ash Chagla
ACD: Nicolas Garcia, Andre Marchesi
Art Director: Me
Copywriter: Isha Sharma
Director: Tarek Korkomaz
DOP: Eugenio Galli
Photographer: Adam Browning
Production: Tres Content S2, The Goldmine Films S1
Broke creatives advertise reality show about the problems of being rich and famous in Dubai.

Big personalities, bigger drama











Paid ads that feel like gossip.




Why are audiences addicted to Netflix show Dubai Bling?
How this millionaire drama show stole people hearts and turned them into binge watchers








...another season, another viral trend

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