top of page
WHAT
Netflix’s record-breaking international hit was returning with a gruesome, new season.
Our job was to make it unmissable. While the show’s iconic visuals did the heavy lifting, we tapped into Saudi culture and everyday habits to orchestrate a country-wide takeover, reaching both tuned-in audiences and never-before-activated locations, placing the show at the heart of the buzz.
WHO
CCO: Ash Chagla
CD: Andre Marchesi, Nicolas Garcia
Art Director: Me
Copywriter: Isha Sharma
Photographer: Thiago Neves
Cinematographer: Sajjad Subairkannu
AND
As part of Netflix's global rollout with Founders agency, the campaign earned a Silver in Entertainment Media at Cannes Lions 2025.
The AlUla photographs were also featured in Lürzer’s Archive.
Content creators kicked things off, the locals caught the action, and the internet devoured it.
An extended country-wide takeover campaign.
bottom of page