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WHAT
With the final season dropping after 4 long years,
our challenge was to wake the Saudi fandom up.
Reality began to glitch across Riyadh, Jeddah, and Dammam. Streetlights flickered, rifts appeared, and people started disappearing.
As panic spread Netflix MENA dropped a recruitment link, enlisting fans to join the fight against Vecna.
What started as strange sightseeings escalated into a nationwide invasion, culminating in a live desert event where recruited fans faced the final threat, just days before the last season arrived.
WHO
CCO: Ash Chagla
CD: Nicolas Garcia
Senior Art Director: Me
Senior Copywriter: Isha Sharma
CGI: Tactical
Photography & Videography: Ahmed Haydrov
Production & Final Event: Enigma
The campaign started with subtle signs of reality breaking. The internet noticed.
Netlix MENA slipped into comments with a mysterious link. A classified recruitment site which officially enlisted fans to fight Vecna.
Suddenly, people began to disappear, especially eager bikers venturing near rifts.
Amidst warning signs and police tape, massive rifts opened up in the busiest parts of KSA.
The mission culminated at a live desert event. Recruited fans gathered for the final confrontation, just days before the season dropped.
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