ART DIRECTION: ADELA FATALIYEVA, ADRIANA OLIVIERA

COPYWRITING: ISHA SHARMA

recycled campaign

/ adnams / d&ad graphite pencil / adc global merit

With other alcohol brands claiming more sustainability than they actually practice, Adnams could illustrate the height of their dedication to sustainability by recycling even their rivals’ products through The Recycled Campaign.

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ADELA FATALIYEVA