ADELA'S

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The 3/4 pizza box

pizza2go / redcrescent / mullenlowe /

credits:

ECD -  Paul Banham
CD - Prerna Mehra
Senior Copywriter - Vik Kanyo
Senior Art Director - James Egan
Junior Art Director - Me
Photographer - Aaliya Bekova
Animator - Zahid Gill

 

During Ramadan around 25% of all food is wasted. That's why we thought of the 3/4 Pizza Box. The only pizza during Ramadan that doesn’t just taste good, it does good too by helping Red Crescent. One slice out of food waste, one pizza at a time

recognition:

Bronze & Shortlists / Clio 22
Bronze & Shortlists / Dubai Lynx 22
3 Bronze / Cresta 21
Bronze / Ad Stars 21

 

Three Quarter Pizza Box
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